Think outside the box when marketing your products and services. Ever consider giving away your product to help reach your target audience? Some say, you should never discount your products as it potentially depreciates the perceived value but allowing a customer to try it before they buy may just be what it takes to get…
California electronics retailers reported a large jump in sales of hands-free cell phone devices leading up to the ban. According the NPD Research Group, California consumers rushing to comply with the new law, purchased hands-free devices at nearly four times the national average in the months leading up. San Francisco, Los Angeles, San Diego and…
Brand: Apple Year: 1984, Super Bowl Pretty unnerving TV slot from 1984, advertising Apple’s first commercially available Macintosh computer. A far cry from the cute Mac vs. PC ads of recent years, this campaign was all about branding Apple as a rule-breaker in computer technology. It may not be a coincidence then, that the raspy…
Following the launch of their viral video marketing campaign, “Will it Blend?” in which nonfood items were blended in the company’s blenders, Blendtec’s videos had over 6 million views and an increase in blender retail sales of 700%. The idea was the brainchild of George Wright, Blendtec’s vice president of marketing, who got excited about…
