Category Archives: Social Media Marketing

Helpful tips and interesting social media news to help you better understand the growing industry of social media marketing

4 Social Media Tips for Nonprofits

4 Social Media Tips for Nonprofits

Social Media Tips for Nonprofits 3




Pictures and videos receive more clicks and engagement on social channels than text. Attaching images to your content is one sure way to increase engagement on your posts. Pinterest is a highly underused social media channel by nonprofits. If your nonprofit organization doesn’t have a Pinterest profile, GET ONE! You are potentially missing out on a percentage of your target audience as well as a large population of the donation and volunteer demographics.  Pinterest actually has data that tells us which topics resonate on which days. So, this is definitely a channel worth exploring.


Update your social media pages with new content daily. Share important updates and drive people back to your website by including links. Be dynamic and don’t be static!  Adding a blog to your website can be a big boost to your social media and help increase your website traffic. Repost your blog content to your social media accounts.


Eventually, you will want to start turning your friends and followers into activists, donors, and volunteers. Make sure your social networking pages always feature lots of opportunities to get involved. Also, include donation opportunities on your social networking pages. Even if you do not raise much in the short run, it helps to set expectations for the future.


Social media networks are the perfect platform for opening up discussions and asking questions of your followers. Research has shown that posing questions, specifically, those starting with the words “would” or “should” increase engagement more than posting a simple statement. Opening up a dialogue makes followers feel as though their voices and opinions are being heard and are valued. This helps contribute to strengthening your nonprofit’s relationship with supporters and building your online community.

Why should you spend more time on Instagram in 2015?

Why should you spend more time on Instagram in 2015?

Instagram has transformed into a serious social networking site with great potential for businesses to reach their audience. Visual content in social media continues to dominate in terms of engagement. Instagram is quickly becoming the best platform for marketers to interact with consumers and research shows the app has higher engagement than Facebook. Continue Reading

Why do people unfollow brands on Social Media?

Losing followers on your social media channels provides you with a learning opportunity. In a recent survey conducted by groups Fractl and Buzzstream, 900 social media users were asked about their “unfollow behavior” in order to better understand what brands are doing wrong and how they can correct their behavior.  21 percent of survey participants said they unfollow more » Continue Reading


This Infographic depicts some of the search engine opitmization (SEO) changes of the future and the statistics to give the audience a better understanding of the data.  For those unfamiliar with the term SEO, it is an acronym that describes the process that affects the visibility of a website and can hinder or help your more » Continue Reading

Why Have the Google Gods Taketh Away the +1 Total?

Today was like any other day when I woke up, walked to the coffee shop, and returned back home to my computer. I sat down, and after a few sips of my java, I realized a new feature in Google+ was added! At first glance, I was excited to finally be able to really get more » Continue Reading

Useful Social Media Tips for Nonprofits

Useful Social Media Tips for Nonprofits

Sites such as Facebook and Twitter could be a nonprofit’s dream market – millions of engaged users and all interconnected. But just setting up shop and collecting “Likes,” “Friends” or “Followers” will not necessarily result in donors and supporters. That said, below are eight timely and easy tips to help all nonprofits better utilize social media no matter their capacity. more » Continue Reading

LinkedIn for the Business Professional eBook

LinkedIn is one of the most comprehensive business networking sites available. It’s a valuable resource for career-minded people looking for a job and for entrepreneurs and business professionals to generate sales. If you and/or your business isn’t actively participating in LinkedIn, we strongly suggest that you start. Our eBook provides basic tips that you can more » Continue Reading


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Located in San Diego, CA since 2009, Puzzle Pieces Marketing offers a broad range of Social Media Marketing, Search Engine Optimization, Marketing, Website Design and Event Planning and Promotions services.

As part of our service, we collaborate with you to develop solutions to help address your business needs. It is our goal to develop programs with direct and measurable results.

Puzzle Pieces Marketing offers a full range of high-quality marketing and consulting services that are cost-effective while still meeting the needs of the organization. We work with companies to determine the most appropriate channels to help you reach your target customers.