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Category Archives: Small Business Marketing Tips

6 Ways To Make Your Brand Pop!

6 Ways To Make Your Brand Pop!


1. Define Your Brand 

Research your service or product your business offers. Know your market and how to act or react off of their emotions and needs. Your brand should set you apart, but at the same time, connect you with your customers.

2. Think of Your Brand as a Personality 

What does that mean? Be an individual. Don’t just try to sell a product, make a connection.  When you treat your brand as a person with an actual personality, you are saying that you have beliefs, purpose, and character.  It’s important that people are able to easily understand what your brand is and what it stands for overall.  This all ties into why your market would choose you over the competition.

3. Build Long-term Relationships 

Once you get your customer base, don’t ignore them. Be there when they need you and follow up consistently. Your current customers turn into future business and word of mouth goes a long way. They are your reviews and are able to show you what you need to change or what you’re doing perfectly for them. Nurture these relationships because you care and they are the core of your business.

4. Don’t Clone Big Brands

Be yourself! We have all heard that a million times in life. In branding, this just means find your own identity and there’s no need to copy big brands or chains.  Being truly independent and original can actually attract customers who are looking for something new, fresh, and different from your competitors.

5. Be Creative & Bold 

Big brands can’t be as free as they want at times due to all the management above and beyond them prohibiting that creativity or free thinking. Without all those layers being in the way, you are allowed to be a little more edgy and daring when necessary. Don’t be scared to be different and really dig into your creative side.

6. Do More than Just Put Your Logo On It 

Years ago, branding was really just your logo on materials. However, now is a different and more social media driven branding era. Your brand is everything you do. Your brand is how engaging you are, respecting your customers, communicating, and not being too “sales pitchy” all the time. People would rather you leave a little bit to be discovered and allow them to ask questions than overload them with too much info all at once. Know that every decision you make in your business influences your brand.

New Holiday AdWords Ads: Text Messaging!

New Holiday AdWords Ads: Text Messaging!

Google AdWords recently announced an additional avenue for connecting customers with the latest holiday deals. This new feature introduces a brand new ad format in which relevant sale notifications are delivered directly to potential customers via text message. The system runs via an opt-in basis where promotional messages are specific to and tailored towards products for which a user has expressed… Continue Reading

Marketing Tips for Small Business Saturday

Marketing Tips for Small Business Saturday

With Small Business Saturday approaching on November 28th, how have you prepared for it? Small Business Saturday encourages people to shop small and local. Small Business Saturday is not just about the day or the holidays; it’s about spreading the word about your business and building exposure throughout the year.  By not just focusing on a single… Continue Reading

Why do people unfollow brands on Social Media?

Losing followers on your social media channels provides you with a learning opportunity. In a recent survey conducted by groups Fractl and Buzzstream, 900 social media users were asked about their “unfollow behavior” in order to better understand what brands are doing wrong and how they can correct their behavior.  21 percent of survey participants said they unfollow… Continue Reading


This Infographic depicts some of the search engine opitmization (SEO) changes of the future and the statistics to give the audience a better understanding of the data.  For those unfamiliar with the term SEO, it is an acronym that describes the process that affects the visibility of a website and can hinder or help your… Continue Reading

Why Have the Google Gods Taketh Away the +1 Total?

Today was like any other day when I woke up, walked to the coffee shop, and returned back home to my computer. I sat down, and after a few sips of my java, I realized a new feature in Google+ was added! At first glance, I was excited to finally be able to really get… Continue Reading


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Located in San Diego, CA since 2009, Puzzle Pieces Marketing offers a broad range of Social Media Marketing, Search Engine Optimization, Marketing, Website Design and Event Planning and Promotions services.

As part of our service, we collaborate with you to develop solutions to help address your business needs. It is our goal to develop programs with direct and measurable results.

Puzzle Pieces Marketing offers a full range of high-quality marketing and consulting services that are cost-effective while still meeting the needs of the organization. We work with companies to determine the most appropriate channels to help you reach your target customers.

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