Category Archives: Small Business Marketing Tips

Why do people unfollow brands on Social Media?

Losing followers on your social media channels provides you with a learning opportunity.

In a recent survey conducted by groups Fractl and Buzzstream, 900 social media users were asked about their “unfollow behavior” in order to better understand what brands are doing wrong and how they can correct their behavior

21 percent of survey participants said they unfollow brands that post repetitive or boring content. 19 percent say they would unfollow a brand on Facebook if the brand posted too often – more than six times a day. Other activities that cause users to unfollow are offensive activity by brands, and content unrelated to the brand. A very interesting result of the survey is that 49 percent of LinkedIn users have never unfollowed a brand.

Unfollow Behavior


This Infographic depicts some of the search engine opitmization (SEO) changes of the future and the statistics to give the audience a better understanding of the data.  For those unfamiliar with the term SEO, it is an acronym that describes the process that affects the visibility of a website and can hinder or help your more » Continue Reading

Why Have the Google Gods Taketh Away the +1 Total?

Today was like any other day when I woke up, walked to the coffee shop, and returned back home to my computer. I sat down, and after a few sips of my java, I realized a new feature in Google+ was added! At first glance, I was excited to finally be able to really get more » Continue Reading

Vista Chamber Launches Professional Development Series

Puzzle Pieces Marketing is proud to be participating as a presenter in Vista Chamber of Commerce’s upcoming Professional Development Series – “Everything Photoshop”. This Series is FREE to Vista Chamber Members! For Non-Members the cost is $20 per session, or $55 for the entire series. R.S.V.P’s are required as space is limited, please call the Vista more » Continue Reading

Holiday Parties: Choosing the Best Venue

Holiday Parties: Choosing the Best Venue

Employee appreciation can go a long way when building the foundation of your company culture. With continuing cutbacks and layoffs you might automatically assume that such an extravagant gala isn’t in your budget. Our theory is that unsatisfied staff members and poor employee retention will cost you even more! If you are looking to host more » Continue Reading

Holiday Marketing: 7 Creative Tokens of Appreciation

Are you looking for a unique way to show your thanks this holiday season? Whether you are thanking clients, vendors or local business owners for their support throughout the year, these 7 ideas will be sure to say thanks in a fun and festive way. Compiled from Pinterest, each image is linked back to it’s more » Continue Reading

#Hashtags are FINALLY Coming to Facebook

The social network wants to make it easier for users to find content already on Facebook. Over the next few weeks all Facebook users will be able to include clickable hastags in their posts which will make it easier to search and find what other people are saying about specific topics. The feature rolled out to a small percentage more » Continue Reading

A Basic Game Plan For Small Business Social Media Success

Yahoo Business Adviser recently posted an article incorporating tips for small business to aid them in developing an identity in social media. The tools and ideas provided can be used to have enduring and long-lasting success when using social media to market your business. Click here to read the full article. Continue Reading


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Located in San Diego, CA since 2009, Puzzle Pieces Marketing offers a broad range of Social Media Marketing, Search Engine Optimization, Marketing, Website Design and Event Planning and Promotions services.

As part of our service, we collaborate with you to develop solutions to help address your business needs. It is our goal to develop programs with direct and measurable results.

Puzzle Pieces Marketing offers a full range of high-quality marketing and consulting services that are cost-effective while still meeting the needs of the organization. We work with companies to determine the most appropriate channels to help you reach your target customers.