Earlier this month I interviewed a candidate for one of our social media roles. In talking about his last internship with a huge technology developer, this driven recent college grad explained how he tried to approach their social media strategy. “They were just pushing out messages from public relations and marketing, but they didn’t really…
Puzzle Pieces Marketing Question of the Week: How soon is too soon to start decorating for the winter holidays?
The written word is perhaps more important than ever in today’s crowded marketplace. Whether on a Website or in print, the marketing message is vital to changing readers into prospects… and prospects into paying customers. But creating world-class marketing collateral often requires outside talent. With its attractive advantages, marketing outsourcing might be assumed to be…
Did you know you can pay money to get people to like you? Seriously. In today’s growing social media market it’s not hard to find online companies that will literally pay people (aka bots) to like, follow, friend and subscribe to any one of your many online accounts. Whether the cost is $5 or $5,000…
After figuring out that customers browsing their site on an Apple computer were willing to spend as much as 30 percent more on a hotel room than Windows PC users were, Orbitz has decided to personalize search results for PC users vs Mac fans. Orbitz Worldwide CEO Barney Harford explained an Orbitz user’s computer type…
