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Category Archives: Branding Tips

4 Ways to Manage Your Online Reputation

4 Ways to Manage Your Online Reputation

4 ways to manage your reputation

Within the last few weeks, social media has shaped our culture even more so than ever. From Beyoncé’s Super Bowl 50 performance alongside her web shaking video premiere all the way to the old/new Peyton Manning Scandals. In a culture where absolutely everything you do is documented and saved on social media platforms for pretty much forever, it is safe to say, you need to know what people are saying about you and your business. It can trickle down and can affect more than just your business. It can affect your entire life and future.

Knowing how to address the masses accordingly is vital to your reputation. Here are some simple ways to manage your online reputation:

  1. Monitor your Online Reputation so that if anything negative is said, you have a heads up and can address it immediately. This can increase the chance that your positive reviews and comments won’t be overshadowed by the bad.
  2. Don’t just ignore the negative and hope it blows over. Address the negative reviews immediately. Show you care about the customer and offer up suggestions to solve the issue or simply ask them what they would like to be seen done to eradicate the problem.
  3. Be careful of your behavior. Your business behavior is not the only thing in the spotlight because people associate you with your brand. Both past and present activities can compromise your reputation. Live life, but remember, your business is always at risk if you do something that you could regret.
  4. Claim all of your online directory and review listings in order to prevent fraudulent activity against your business. This will prevent major reputation issues in the future.

 

In conclusion, your online reputation can have a much broader affect than you may realize. Ideally, you want to solve the issue before it gets out of hand and the customer feels that the only way to be satisfied is through rants in multiple public forums or social media platforms. Word of mouth travels faster than every before which makes your online reputation even more fragile than it has ever been. Therefore, you need to be prepared for the negative and respond promptly and effectively to minimize monetary and reputation damage.

If you need help with Reputation Management, Let Us Help You! Contact us.

New Holiday AdWords Ads: Text Messaging!

New Holiday AdWords Ads: Text Messaging!

Google AdWords recently announced an additional avenue for connecting customers with the latest holiday deals. This new feature introduces a brand new ad format in which relevant sale notifications are delivered directly to potential customers via text message. The system runs via an opt-in basis where promotional messages are specific to and tailored towards products for which a user has expressed… Continue Reading

Marketing Tips for Small Business Saturday

Marketing Tips for Small Business Saturday

With Small Business Saturday approaching on November 28th, how have you prepared for it? Small Business Saturday encourages people to shop small and local. Small Business Saturday is not just about the day or the holidays; it’s about spreading the word about your business and building exposure throughout the year.  By not just focusing on a single… Continue Reading

Don’t Fall Victim to Reviews Blues!

Don’t Fall Victim to Reviews Blues!

It’s that time of year again! This holiday season, more people will be shopping and buying online than ever before. Online store sales will sky rocket, but not without many consumers doing their research and reading reviews. If you are like us, you probably read reviews or ask someone you trust if a certain brand… Continue Reading

Social Listening in Your Marketing Strategy

Social Listening in Your Marketing Strategy

Social listening can give businesses ideas to improve their products and services and uncover what is being said about a brand, who is saying it, and on which platforms. Companies have long tried to build strong customer relationships through well developed marketing programs. Key components of social listening are to develop a better way of engaging customers, responding, and delivering marketing messages.… Continue Reading

5 Simple Ways to Make Your Nonprofit Message Stick

5 Simple Ways to Make Your Nonprofit Message Stick

We all know that storytelling is crucial to getting our nonprofit messages across to the public and supporters. More donors means more money for your cause, but you need to make your message stick. Is your message resonating as well as it could be? Here are some tips to make your nonprofit message memorable.   Mission Statement What do you want the audience… Continue Reading

Nonprofit Event Marketing Tips

Nonprofit Event Marketing Tips

Every little bit helps when getting your events in the public eye and it never hurts to ask for support. As a nonprofit organization, many groups will be willing to provide assistance with promoting your event. Of course, this doesn’t mean that your organization shouldn’t invest in developing a comprehensive marketing strategy; however, by following… Continue Reading


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